What Your Audience Wants to Hear to Make a Buying Decision with Ana Bourgeois
The marketing, messaging and sales techniques that worked a few years ago, even a year ago, are not as effective today.
Many entrepreneurs are experiencing lower than normal show up rates to conversion events and even lower numbers in sales revenue.
All that means is that you have a huge opportunity in front of you. The digital marketing and online expert spaces have not only gotten more saturation, the consumer has gotten more vocal about their poor experiences with experts, coaches, and consultants.
As a result, the marketplace is now taking their time and being much more discerning when making a buying decision.
In this episode, Ana Bourgeois and I tackle this very hot topic and share practical tips you can implement today and get your groove back!
07:04 - the keys to hitting a 10k month
11:56 - managing your mindset when you're not seeing the results you want
13:51 - how the marketing game has changed
22:00 - creating content for your ideal client's perspective, not yours
28:56 - marketing from the pain point vs aspirational perspective
31:57 - the challenge and the process of creating content
You can join Ana’s Facebook Group, The Powerful Female Coaches & Leaders Community, at https://www.facebook.com/groups/powerfulfemalecoachesandleaders/
For more leadership, high performance and business growth strategies, follow Megan:
Join the Tribe of Legends Community: https://www.facebook.com/groups/tribeoflegendswithmegan
Website: www.meganjohnsonhuber.com
Instagram: www.instagram.com/meganjhuber
