Episode 239

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Published on:

25th Apr 2025

Turning Conversations into Clients: Social Selling and Automation feat. Jenna Larson

In this episode of the Built to Last show, Megan engages in an insightful dialogue with Jenna Larson, founder of GroupTrack CRM. They explore how Jenna developed this tool to manage social media client interactions, stemming from her own experiences.

Their conversation emphasizes the importance of genuine engagement in today's business landscape, especially within Facebook groups, where building trust is crucial. Jenna shares strategies for nurturing leads through personalized outreach and effective community engagement.

They address common concerns around implementing GroupTrack CRM, highlighting its user-friendly onboarding process. This episode provides valuable insights on adapting to changing buyer psychology and cultivating lasting business relationships in a dynamic marketplace.

HIGHLIGHTS:

4:29 The Birth of GroupTrack CRM

7:59 Navigating Imperfection in Business

9:43 Building Community with Purpose

12:55 The Power of DMs

14:47 Understanding Buyer Psychology

20:22 Adapting to Changes in the Market

22:43 Automation vs. Personal Touch

26:36 Cultivating Engagement in Groups

32:25 Overcoming Tech Overwhelm

36:50 When to Invest in GroupTrack

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Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

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About the Podcast

Built to Last
Honest Conversations About Marriage, Motherhood and Business
Ever wanted to hear how powerful women leaders are building their legacy businesses while also balancing marriage and motherhood all done in a fulfilling, joyful, and sustainable way? That’s exactly what Megan and her guests will do. Life can be overwhelming and the day-to-day roles and responsibilities can leave you wondering if you’ve got what it takes to build your dreams.
Tune in each week to learn from Megan Huber, a former high school teacher and Director of Programs for an international coaching company turned business growth consultant and leadership mentor for women entrepreneurs building world-changing empires.
In each episode, Megan will give you the permission, motivation, and tips & tools to step into the role of CEO of your legacy business while also navigating life as a happy wife and Mom.
She’ll also be interviewing powerful women leaders and entrepreneurs to give listeners an inside scoop into what it really looks like to build a business while living a life truly aligned with your family and overall life values.