Episode 240

full
Published on:

30th May 2025

How One Signature Story Can Supercharge Your Marketing feat. Kris Jones

Megan welcomes Kris Jones of Red Door Stories where she discusses the vital role of storytelling in connecting businesses with their audiences amidst rising AI influence. She shares her journey from early creative projects to a branding career with brands like Nike and Adidas, emphasizing authentic communication.

Kris highlights the importance of clear messaging that addresses specific client problems and warns against spreading marketing efforts too thin. She advocates for a narrative-first approach to help clients articulate their unique value propositions. Additionally, she introduces the "Marketing Universe" concept for effective strategy, and offers resources for entrepreneurs to enhance their storytelling skills

HIGHLIGHTS:

3:59 The Shift in Storytelling

7:05 Emphasizing Authenticity in Branding

11:01 Articulating Value and Pricing

15:57 The Importance of a Clear Narrative

18:09 Selling Aspirational Identities

21:44 The Power of a Single Problem

26:32 Creating Effective Content

30:22 The Framework for Your Brand Story

33:50 Simplifying Content Creation

40:25 The Role of AI in Storytelling

CONNECT WITH KRIS:

Website | Facebook | Instagram | LinkedIn


Megan Huber’s Socials & Resources:

LinkedIn  |  Instagram  |  Facebook  |  Book a Call |  Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

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About the Podcast

Built to Last
Honest Conversations About Marriage, Motherhood and Business
Ever wanted to hear how powerful women leaders are building their legacy businesses while also balancing marriage and motherhood all done in a fulfilling, joyful, and sustainable way? That’s exactly what Megan and her guests will do. Life can be overwhelming and the day-to-day roles and responsibilities can leave you wondering if you’ve got what it takes to build your dreams.
Tune in each week to learn from Megan Huber, a former high school teacher and Director of Programs for an international coaching company turned business growth consultant and leadership mentor for women entrepreneurs building world-changing empires.
In each episode, Megan will give you the permission, motivation, and tips & tools to step into the role of CEO of your legacy business while also navigating life as a happy wife and Mom.
She’ll also be interviewing powerful women leaders and entrepreneurs to give listeners an inside scoop into what it really looks like to build a business while living a life truly aligned with your family and overall life values.