How to Keep Customers Longer feat. Jay 'the private money guy' Conner

In this extensive interview, Jay Conner, a seasoned real estate investor and coach, shares his journey and insights into building a successful coaching business over the past 14 years.

He recounts his entrepreneurial journey starting in 2003 when he and his wife began investing full-time in single-family homes and describes the challenges he faced during the 2008 financial crisis that led to a pivotal transformation in his approach to financing. When he suddenly lost access to a crucial line of credit, Jay discovered the world of private money lending, which opened up new avenues for funding his real estate deals. This discovery not only salvaged his business but allowed it to thrive as he capitalized on the influx of foreclosures in the market.

Transitioning to the coaching space, Jay created educational programs that demystified this concept for potential lenders, allowing him to raise significant capital quickly. The journey into coaching began in earnest after a conversation with fellow real estate expert who encouraged him to leverage his unique skill set in private money fundraising. Following this advice, Jay held his first seminar in 2011, marking the formal launch of his coaching initiatives.

Megan and Jay discuss the significance of having a clear and focused brand. Jay describes how he positioned himself as the “private money guy,” a title that has remained consistent throughout his career. He underscores the necessity of a singular marketing message that resonates with a clearly defined audience. This focus has not only established him as a leading authority in the real estate coaching niche but has also helped in building trust and recognition among potential clients.

Throughout the interview, the value of consistency and authenticity in branding is highlighted. The dialogue concludes with both Jay and Megan encouraging aspiring coaches to focus on one primary result they can provide to clients, rather than attempting to blend multiple expertise areas into a single offering. Jay reiterates how vital it is to lean into one’s authentic self when engaging with audiences and creating marketing content.

HIGHLIGHTS:

2:37 Jay's Real Estate Journey

6:05 Discovering Private Money

9:10 Transition to Coaching

11:08 Creating Effective Courses

13:22 Advice for Aspiring Coaches

16:03 The Importance of a Clear Message

18:44 Staying Authentic in Business

23:00 The Power of Masterminds

26:53 Overview of Offer Suite

32:08 Building Trust with Clients

36:28 The Client Journey Explained