Episode 217

full

Published on:

1st Nov 2024

Identity Marketing featuring Veronica Romney

In this episode, I talk with Veronica Romney, an expert in identity marketing and branding. We discuss the nuances between personal and business brands, highlighting the importance of personal branding for diversifying ventures.

Veronica shares her four-step identity marketing process—finding, validating, naming, and dressing the identity—using examples like the Smash Army. We emphasize that successful branding reflects authentic values and community connections. Veronica also reveals her upcoming book and online intensives aimed at helping marketers redefine their strategies through identity-focused connections.

HIGHLIGHTS:

3:05 Diving into Identity Marketing

8:31 The Birth of Identity Marketing

13:29 Defining Personal vs. Business Brand

20:42 The Smash Army Phenomenon

29:24 Unpacking Community Identity

34:20 Importance of Early Identity Marketing

CONNECT WITH VERONICA:

Identity Marketing Intensive

Follow Megan Huber’s Socials:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

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About the Podcast

Built to Last

Honest Conversations About Marriage, Motherhood and Business

Ever wanted to hear how powerful women leaders are building their legacy businesses while also balancing marriage and motherhood all done in a fulfilling, joyful, and sustainable way? That’s exactly what Megan and her guests will do. Life can be overwhelming and the day-to-day roles and responsibilities can leave you wondering if you’ve got what it takes to build your dreams.
Tune in each week to learn from Megan Huber, a former high school teacher and Director of Programs for an international coaching company turned business growth consultant and leadership mentor for women entrepreneurs building world-changing empires.
In each episode, Megan will give you the permission, motivation, and tips & tools to step into the role of CEO of your legacy business while also navigating life as a happy wife and Mom.
She’ll also be interviewing powerful women leaders and entrepreneurs to give listeners an inside scoop into what it really looks like to build a business while living a life truly aligned with your family and overall life values.