Go Premium While Building a Curated Community & Company Culture with Chrystal Clifton
Chrystal is an equal mix of business growth strategist, brand positioner and business coach. She helps 6+7 figure business owners infuse social consciousness and purpose into the culture of their company without compromising their profitability.
She began at the bottom with her brands in a garage and built them to be #8 in the world. After 15+ years of building her businesses while balancing her life as a mom and more, she has now turned to help other businesses.
Chrystal has worked with clients in dozens of different markets, from Luxury Wine Brands to Tech Start Ups to Italian Furniture companies.
Connect directly with Chrystal and learn more about her free resources at https://www.chrystalclifton.com/
03:25 - talking self-worth & identity while building a business
14:26 - making decisions around life and business
20:40 - who is a premium client and what do they value in an offer
34:25 - curating a client culture
40:53 - what the premium client is actually looking for
45:21 - where to start when moving in the direction of a curated premium business
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