Do You Leave Your Clients at the Border?
It’s no secret that online courses and programs have very low completion rates. Where does the responsibility lie for those of us who are leaders? Are we bringing our clients all the way to the border and leaving them there? Or, are we walking them through the territory we’ve built and designed in such a way for our clients to succeed?
Consumers in the marketplace now have more options and choices than ever before and less trust than ever before. Leaving us with only one way to truly differentiate ourselves from the competition in the form of providing a world class client experience.
HIGHLIGHTS:
12:18 Leaving People at the Border vs. Walking Them Through
14:48 Leading Clients Through the Process to Prevent Stagnation
23:20 Roadmap for Successful Onboarding
24:40 The Accomplish Phase: Tracking Results and Client Satisfaction
26:00 Importance of Onboarding for Long-term Client Retention
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