Building a Powerful Personal Brand and Thriving Community with Kendall LeJeune
In this episode of the Built to Last show, Megan interviews Kendall Lejeune, exploring his multifaceted journey as an entrepreneur, educator, and branding expert.
Kendall recounts his early influence from his entrepreneurial grandfather, which instilled a strong desire to forge his own path rather than adhere to traditional employment models. Though he initially thrived as a music teacher, he felt a persistent entrepreneurial drive, leading him to explore real estate while still educating students. He began wholesaling houses while teaching and quickly expanded his income through real estate.
The conversation shifts to how Kendall's diverse pursuits intersect and inform his approach to branding and community building. He compares designing marching band shows to creating effective brands, equating both to theatrical productions that elicit specific emotional responses from an audience. Through his experiences in music and performance, Kendall articulates how successful branding hinges on intentional design elements, stimulating emotional connections and guiding customer perceptions.
Kendall further discusses organic growth strategies he employed to cultivate his community without relying on paid advertising, emphasizing that brands should make people feel part of something greater. Initially, he focused on providing free, value-driven content in his podcast, asking insightful questions that resonated with listeners.
The essence of his growth strategy intertwines community engagement with the branding process, reflecting that the brand's “soul” resonates with its audience. He emphasizes the importance of understanding human psychology to foster that sense of belonging — recognizing the various desires and fears driving potential audience members. This genuine understanding encourages community members to engage at different levels, including both free and paid offerings, translating inquiries and interest into structured programs that add value to their entrepreneurial journeys.
Kendall also addresses the evolution of the brand and the organic adaptation of its offerings, noting that changes should align with the community's needs. He acknowledges that branding isn't just about transactional relationships; it’s about creating meaningful experiences and responding genuinely to audience feedback.
HIGHLIGHTS:
6:46 The Journey into Real Estate
16:55 Transitioning from Teaching to Consulting
24:16 Creating Community and Engagement
29:49 The Psychology of Community Building
37:41 The Soul of Your Brand
CONNECT WITH KENDALL:
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Structured Freedom Inc | Client Acquisition For High Ticket Coaches
The Coaches Pathway to $500K | Guide and 10-part video mini-course
