Beyond $1M - Part 2
Why do businesses have a hard time scaling up once they’ve reached $1M in annual revenue?
There are three main reasons that we’ll cover in a three part series:
- Not trusting or properly training team (part one)
- Little to no focus on client retention (part two)
- Overspending in lifestyle as though the business is much further along (part three)
In this episode we’re diving into a conversation around shifting your focus to retaining more clients for longer periods of time and increasing the lifetime value of a client.
04:53 - focus on keeping & reselling to current clients
11:19 - reactivating past clients
12:56 - extending the lifetime value of a client
16:05 - 3 aspects of client retention
22:08 - 8 phases to the client experience
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