$250,000 from Podcast Guesting feat. Kimberly Spencer
In this episode, Kim, the "Communication Queen," returns to discuss her foray into the podcasting industry and the integral role that storytelling plays in connecting people and transforming lives. Kim shares her journey of balancing business and personal life, having recently had another child while also launching a podcast booking agency. This interplay between parenting and business serves as a metaphor for how she navigates her professional endeavors, paralleling the challenges and joys faced by entrepreneurs everywhere.
The conversation delves deeply into Kim's podcasting business, which emerged from a need to adapt her lead generation strategies due to the pandemic and its associated restrictions. She recounts how her previous experience on podcasts had led to significant coaching contracts and inspired her to embrace podcast guesting as a viable avenue for client acquisition. After reaching out to numerous podcasts and seeing substantial returns on investment, Kim decided to expand her services beyond one-on-one coaching to help others achieve similar success. This evolution reflects her broader mission to enable others to share their stories, create connections, and drive transformations.
As the conversation unfolds, Kim discusses the evolution of her coaching business, which initially boasted multiple programs. After a tumultuous phase of personal loss and transitional life events, she streamlined her offerings to focus on one-on-one coaching and future retreats, emphasizing quality over quantity. This shift was accompanied by significant introspection, leading Kim to prioritize what genuinely brings her joy—coaching and facilitating authentic connections through storytelling.
If you're looking to learn about guest podcasting or want to be on the list for Kim's book, Make Every Podcast Want You, visit her website.
HIGHLIGHTS:
15:17 Transitioning to Podcasting
20:28 Building the Agency Model
34:51 Future of the Agency
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