100% Client Retention and Re-Enrollment with Gulce Onganer
When I heard one of my friends (Laura Mzhickteno) share that every single person in the YouTube program she was in RENEWED I thought to myself, “I have to talk to the person running this group program!”
Her name is Gulce.
She’s an engineer by trade and is now a YouTube Growth Strategist. You can find her at www.videosalesmastery.com
In this episode I asked Gulce questions all about how she designed and now delivers her group program so that her clients are getting incredible results and renewing for an additional round in her program.
You’ll hear us discuss instructional design, creating client success-centric programs, and making improvements based on the adult learners and their feedback.
If you’re getting ready to transition into offering groups (and you’re already an expert) or if you’re in a position to really scale your group program, this episode is for you.
HIGHLIGHTS:
03:05 - from architect to YouTube strategist
07:45 - ways to collect client feedback
11:15 - most common pieces of feedback Gulce has received
15:07 - determining priority and frequency of changes in programs
18:10 - variety of programs and Gulce's structure
26:55 - when half re-enroll and half are brand new
34:20 - launch and evergreen programs
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